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ABOUT ESMIO AUSTRALIA

Ezmio Beauty four founders
Esmio Australia was founded by four visionary female entrepreneurs: Nicolle Khattar El-Rassy, Saryne Lagudi, Rochele Hanna Politis, and Jazmin Hanna Oluklu. Our mission is to simplify women's lives with our easy-to-apply, long-lasting gel polish.
The name "Esmio," meaning "it's mine" in Spanish, reflects our belief that every product you purchase from esmioaustralia.com should feel uniquely yours.
At Esmio Australia, we've always been dedicated to providing exceptional, high-quality nail products that empower our customers to feel confident and beautiful. As we continue to grow and refine our brand, we're excited to announce our transformation toEzmio Beauty. This change reflects our commitment to evolving with you while still focusing on the hands and nails you love. Our new name represents a fresh, streamlined identity that aligns with our ongoing passion for providing professional-grade, innovative nail care solutions.
Rest assured, the products you love remain the same, and our focus on quality, cruelty-free beauty remains at the heart of everything we do. We're thrilled to embark on this next chapter with you, delivering even more ways to enhance your nail care routine and keep your hands looking their best.
Our signature One Step Gel requires no base or top coat and is vegan, cruelty-free, and 12-free, meaning its free from the 12 most harmful chemicals commonly found in nail polish and makeup. This innovative product is perfect for both manicures and pedicures. We also offer a specially formulated Gel Remover that safely removes our One Step Gel in under five minutes.
Other amazing features of our Esmio range include:
  • A sleek UV/LED Lamp which cures your one step gel polish in under 60 seconds.

  • Over 100 amazingly formulated colours perfect for every season and every skin tone, all with alliterative names, named after strong females.

  • Nail art stickers, for the nail art lover inside of you, get the perfect nail art in under 1 minute every time!

  • The perfect nail files to ensure you have perfectly shaped nails and Buffers for perfectly prepped nail plates.

  • Innovative nail tools such as our cuticle pusher and scraper which assist greatly in perfecting your perfect mani.

Gojelle High End Press On Nails- Launched in March 2024.
  • Over 40 styles to choose from

  • Minimal plastic packaging

  • Complete with 2 different form of adhesives

  • The nail glue lasts up to 3 weeks of wear

  • The adhesive tabs last up to 7 days of wear

  • Gojelle "mini" range for kids and adults with smaller nail beds

We have been heavily featured in Australian Fashion Week, Glamour UK, Refinery29, Sitchu, Pedestrian, Mamamia, Hypebae and many more publications.