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Job Title: Social Media & Content Coordinator
Position: Social Media & Content Coordinator
Location: Seven Hills Office and Remote
Hours: Approx. 18-20 hours per week
Reports to: Marketing Manager

Role Overview:

We are seeking a highly organised and creative Social Media & Content Coordinator to manage and execute social media strategies across multiple platforms for both Ezmio and Gojelle. The ideal candidate will be responsible for scheduling, posting, community engagement, creator partnerships, and content creation, ensuring that our brands maintain a strong, consistent presence across social media channels. This is a part-time position requiring approximately 18-20 hours per week.

Key Responsibilities:

Social Media Posting & Scheduling (Approx. 5 hours per week):

  • Utilise content across multiple platforms (e.g., a reel on Instagram can be repurposed for Facebook, Pinterest, LinkedIn, TikTok, YouTube, and Pinterest).
  • Log all events and activities in the marketing calendar to guide post creation.

Meta (Facebook & Instagram) for Ezmio and Gojelle:

Ezmio:

  • 7 posts (carousels)
  • 5 reels
  • Minimum of 5 daily stories (generally reposts)
  • Lives when possible

Gojelle:

  • 5 posts (carousels), 3 of which are collabs with Ezmio
  • 3 reels
  • Minimum of 2 daily stories (generally reposts)
  • Most Gojelle posts/reels can be collaborations with Ezmio

Nail Talk Group:

  • 1 competition every Wednesday (fun and lighthearted, with support from the Customer Service team to develop concepts). Use Canva templates for competition info.

TikTok (for both Ezmio and Gojelle):

  • Ezmio: 5 posts
  • Gojelle: 3 posts
  • Lives

LinkedIn (Ezmio only):

  • Manage and post content relevant to a professional audience (using the same content as Meta via Plann).

YouTube (Ezmio only):

  • Post video content and ensure proper descriptions, titles, and tags are optimized for SEO.

Pinterest (Ezmio only):

  • Manage boards for both Ezmio and Gojelle, focusing on visual storytelling, shop-the-look pins, and inspirational content (using the same Meta content in the correct folders).
  • Post approximately once per day.

Reddit (Ezmio only):

  • Engage with nail-related posts by commenting and interacting.

Community Engagement (Approx. 2 hours per week):

  • Respond to comments and messages on TikTok, Instagram, and Facebook for both Ezmio and Gojelle (in conjunction with the Customer Service team).
  • Foster a positive, interactive community experience by engaging with followers, answering questions, and providing nail care tips.

Creator Partnerships (Approx. 2 hours per week):

  • Identify and suggest 5-10 new creators per week for potential collaborations (brand ambassadors and UGC creators).
  • Provide a weekly list of vetted creators for management review and approval.

Creator Management (Approx. 3 hours per week):

  • Manage relationships with approved creators, including:
    • Negotiating rates and deliverables.
    • Providing briefs for video and content creation.
    • Managing content receipt and ensuring it aligns with brand guidelines.
    • Collecting and processing relevant TikTok or Meta ad codes for promotional purposes.

VideoWise (Approx. 2 hours per week):

  • Upload and tag Shop the Look videos on relevant platforms, ensuring all products are correctly linked for purchase.

Shopify Collaborations (Approx. 1 hour per week):

  • Review and negotiate potential partnerships through Shopify Collabs.
  • Secure beneficial collaborations for both brands, ensuring alignment with brand values and goals.

Content Creation (Approx. 2 hours per week - ad hoc):

  • Capture and create high-quality photos and videos for social media, product showcases, and brand promotion.
  • Coordinate with the marketing team to produce content that aligns with overall brand strategy and messaging.

Blog Posting & SEO Optimisation (Approx. 2 hours per week):

  • Post blogs on the Ezmio and Gojelle websites (most blogs will be pre-written).
  • Post at least 1 blog per week.
  • Optimise blog posts for SEO to increase visibility and drive organic traffic.

Social Media Scouring & Trend Research (Approx. 2 hours per week):

  • Continuously monitor social media for emerging trends in the beauty and nail care industry.
  • Engage with relevant nail-related content.
  • Identify individuals with nail care challenges and offer Ezmio product solutions.
  • Build relationships with other accounts to increase brand visibility within the nail and beauty community.

Qualifications:

  • Proven experience in social media management, content creation, or digital marketing.
  • Familiarity with Meta, TikTok, YouTube, Pinterest, Reddit, and LinkedIn platforms.
  • Experience with community engagement and responding to comments/messages.
  • Strong knowledge of current social media trends, particularly within the beauty industry.
  • Excellent written communication skills and attention to detail.
  • Ability to create or brief engaging visual content (photos and videos) that aligns with brand aesthetics.
  • Understanding of SEO and best practices for optimising web content and blogs.
  • Knowledge of influencer marketing and experience working with content creators.

To Apply:

Please send your resume, cover letter, and examples of relevant work to Rochele@esmioaustralia.com